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#6 Forms Of Value? Strategies For Building Better Products!

Richard Wilde December 20, 2018 Customer Experience, Marketing No Comments
#6 Forms Of Value? Strategies For Building Better Products!
In today’s more competitive world, customers require more than just a persuasive message for that impulsive purchase. You need to deliver value! What is value in marketing? Value is …
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Wants & Needs? Building a Great Customer Experience!

Richard Wilde December 20, 2018 Customer Experience, Marketing No Comments
Wants & Needs? Building a Great Customer Experience!
For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. What are Wants and Needs for Marketing? …
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Niche Marketing? The Strength in the Small!

Richard Wilde December 20, 2018 Customer Experience, Marketing No Comments
Niche Marketing? The Strength in the Small!
­There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. What is Niche Marketing? Niche marketing is the process positioning …
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Marketing Funnels? Top #5 Best Funnels!

Richard Wilde December 19, 2018 Customer Experience, Marketing No Comments
Marketing Funnels? Top #5 Best Funnels!
­Do you know how customer flow through your business before making a purchase? Marketing funnels breakdown the steps customers take from first hearing about you to then making a …
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What is Brand Association? How To Build An Influential Business!

Richard Wilde December 19, 2018 Brand Marketing, Consumer Behaviour, Marketing No Comments
What is Brand Association? How To Build An Influential Business!
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
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What is Neuro Marketing? Benefits, Implications & More…!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
What is Neuro Marketing? Benefits, Implications & More…!
If you can understand what your potential audience is thinking you can get inside your customers head and influence their opinion. If you can do this then you can …
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Purchasing Cycle? Marketing and the Decision Making Process!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
Purchasing Cycle? Marketing and the Decision Making Process!
It is important to understand the customer’s decision-making process. Before making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …
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Marketing Methodology – Ultimate Process Driven Strategy For Managing

Richard Wilde December 17, 2018 Marketing Management, Marketing No Comments
Marketing Methodology – Ultimate Process Driven Strategy For Managing
There is so much to manage when it comes to your marketing, and with all the surrounding factors it can create a very complex system. The truth is if …
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#10 Strategic Positioning Tools [Used By Corporations] Proven To Work

Richard Wilde December 14, 2018 Strategic Positioning, Marketing No Comments
#10 Strategic Positioning Tools [Used By Corporations]  Proven To Work
Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …
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Business Direction [Easy Guide] Align Your Team!

Richard Wilde December 12, 2018 Strategic Positioning, Marketing No Comments
Business Direction [Easy Guide] Align Your Team!
Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …
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Competitor Analysis Models – How Do You Stack Against Your Rivals?

Richard Wilde December 11, 2018 Strategic Positioning, Marketing No Comments
Competitor Analysis Models – How Do You Stack Against Your Rivals?
Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …
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Industry Analysis – Best #7 Tools To Assess Your Industry

Richard Wilde December 10, 2018 Strategic Positioning, Marketing No Comments
Industry Analysis – Best #7 Tools To Assess Your Industry
The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …
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