In today’s more competitive world, customers require more than just a persuasive message for that impulsive purchase. You need to deliver value! What is value in marketing? Value is …
For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. What are Wants and Needs for Marketing? …
There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. What is Niche Marketing? Niche marketing is the process positioning …
Do you know how customer flow through your business before making a purchase? Marketing funnels breakdown the steps customers take from first hearing about you to then making a …
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
If you can understand what your potential audience is thinking you can get inside your customers head and influence their opinion. If you can do this then you can …
It is important to understand the customer’s decision-making process. Before making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …
There is so much to manage when it comes to your marketing, and with all the surrounding factors it can create a very complex system. The truth is if …
Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …
Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …
Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …
The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …