Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
Brand equity has been a very much misunderstood topic of discussion. But, it is a very important concept to grasp to really elevate your business to the next level. …
How much would you pay for an Apple Mac if the logo wasn’t attached? Brands are estimated to account for 1/3rd of the stock market value in the top …
Have you ever thought how people perceive your brand? Its always beneficial to map out where your brand sits in the market against your competitors. What is brand positioning? …
I have always tried to understand what is takes to build an effective brand. People connect with people and we will always value friendship and having an emotional link. …
Building a brand image is probably the most important asset of your business. Furthermore, it is important to build something your customers can associate themselves with. All in all, …
Having a distinctive brand identity is a key success factor for your business to win in competing markets. If you are told brand identity is just creating a logos …
What do people think of when they first hear your business? Do you know, or do you not think it is that important… First impressions are one of those …
By having able to remember your brand under certain conditions can immensely increase your sales. If you are building your business and trying to build a good brand you …
Brand awareness plays a huge part in successful brands, as it is vital to building a strong brand.However, it is often a forgotten piece of the marketing puzzle. What …
Critics of marketing contend that creating a brand is unnecessary. However, over the past decade, branding has emerged as the top management priority. What is brand marketing? Brand Marketing …
