Because of clever branding techniques businesses such as Apple are dominating industries. Branding is all about trying to establish a powerful brand, and the most powerful way to do …
Brand equity is a massively confusing concept. Because of all the ideas around this topic, scholars and even Forbes have mistaken the idea of brand equity, with other aspects …
How much would you pay for an Apple Mac if the logo wasn’t attached? Brands are estimated to account for 1/3rd of the stock market value in the top …
Have you ever thought how people perceive your brand image by customers? Do you have a strategy to make it more appealing to your customers? Brand positioning is the …
I have always tried to understand what is takes to build an effective brand. I have always found people will always value friendship. But, how can you build this …
Building a brand image is probably the most important asset of your business. Furthermore, it is important to build something your customers can associate themselves with. All in all, …
Having a distinctive brand identity is a key success factor for your business to win in competing markets. If you are told brand identity is just creating a logos …
What do people think of when they first hear your business? Do you know, or do you not think it is that important… First impressions are one of those …
If you are building your business and trying to build a good brand you should focus on brand recall. Just having people being able to remember your brand under …
Brand awareness plays a huge part in successful brands, as it is vital to building a strong brand.However, it is often a forgotten piece of the marketing puzzle. Brand …
