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#2 Brand Association [Techniques] For Building A Strong Brand!

Richard Wilde December 19, 2018 Brand Marketing, Consumer Behaviour, Marketing No Comments
Brand Association
Because of clever branding techniques businesses such as Apple are dominating industries. Branding is all about trying to establish a powerful brand, and the most powerful way to do …
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#3 Brand Equity [Techniques] To Leverage The Power Of Your Brand

Richard Wilde December 4, 2018 Brand Marketing, Marketing No Comments
Brand Equity To Leverage The Power Of Your Brand
Brand equity is a massively confusing concept. Because of all the ideas around this topic, scholars and even Forbes have mistaken the idea of brand equity, with other aspects …
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Brand Value – Everyone Wants It, Very Few Achieve It

Richard Wilde December 1, 2018 Brand Marketing, Marketing No Comments
What-Is-Brand-Value
How much would you pay for an Apple Mac if the logo wasn’t attached? Brands are estimated to account for 1/3rd of the stock market value in the top …
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Brand Positioning [#No1 Tool] Appeal To Your Customer

Richard Wilde November 30, 2018 Brand Marketing, Marketing No Comments
What-Is-Brand-Position
­Have you ever thought how people perceive your brand image by customers? Do you have a strategy to make it more appealing to your customers? Brand positioning is the …
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Does Brand Personality [Actually] Influence Sales?

Richard Wilde November 29, 2018 Brand Marketing, Marketing No Comments
What is brand personality
­I have always tried to understand what is takes to build an effective brand. I have always found people will always value friendship. But, how can you build this …
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Brand Image [Is Essential] As It Creates Familiarity

Richard Wilde November 28, 2018 Brand Marketing, Marketing No Comments
What-is-Brand-Image
­Building a brand image is probably the most important asset of your business. Furthermore, it is important to build something your customers can associate themselves with. All in all, …
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Does Brand Identity [Actually] Create Sales?

Richard Wilde November 27, 2018 Brand Marketing, Marketing No Comments
What-Is-Brand-Identity
Having a distinctive brand identity is a key success factor for your business to win in competing markets. If you are told brand identity is just creating a logos …
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Brand Recognition – What, & How To Use It To Increase Sales?

Richard Wilde November 26, 2018 Brand Marketing, Marketing No Comments
What-Is-Brand-Recognition
What do people think of when they first hear your business? Do you know, or do you not think it is that important… First impressions are one of those …
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Brand Recall [Step-by-Step] Easy Guide To Create An Influencing Brand!

Richard Wilde November 25, 2018 Brand Marketing, Marketing No Comments
What-is-Brand-Recall
If you are building your business and trying to build a good brand you should focus on brand recall. Just having people being able to remember your brand under …
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Brand Awareness – Definition and Strategies Proven To Work

Richard Wilde November 24, 2018 Brand Marketing, Marketing No Comments
What-Is-Brand-Awareness
Brand awareness plays a huge part in successful brands, as it is vital to building a strong brand.However, it is often a forgotten piece of the marketing puzzle. Brand …
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