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& Beyond!

Psychological Tactics to Influence Customer Behaviour!

Richard Wilde February 17, 2022 Consumer Behaviour No Comments
Psychological Tactics to Influence Customer Behaviour!
Anyone that has been to business school will have been introduced to tools such as PESTOL analysis. This is a basic concept that outlines key factors that can affect …
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Know, Like & Trust?

Richard Wilde January 30, 2022 Consumer Behaviour No Comments
Know, Like & Trust?
Why do people choose the brands they do? The Know, Like, Trust principle is ingrained in every aspect of life where people are concerned. It is an especially important …
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What is Brand Association? How To Build An Influential Business!

Richard Wilde December 19, 2018 Brand Marketing, Consumer Behaviour, Marketing No Comments
What is Brand Association? How To Build An Influential Business!
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
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What is Neuro Marketing? Benefits, Implications & More…!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
What is Neuro Marketing? Benefits, Implications & More…!
If you can understand what your potential audience is thinking you can get inside your customers head and influence their opinion. If you can do this then you can …
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Purchasing Cycle? Marketing and the Decision Making Process!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
Purchasing Cycle? Marketing and the Decision Making Process!
It is important to understand the customer’s decision-making process. Before making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …
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