Because of clever branding techniques businesses such as Apple are dominating industries. Branding is all about trying to establish a powerful brand, and the most powerful way to do …

If you can get inside your customers head then your business can make sales left right and centre. But, it is impossible to know exactly what your customers are …

It is important to understand the customer’s decision-making process. Before, making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …

­Having people return to your business will greatly increase the revenue for your business. Furthermore, to get someone to make a second purchase is far more easier than the …