It is highly important that we regularly assess our day-to-day marketing activities. This is due to there being so many marketing activities at our disposal. As well as there …
When you realise that every interaction you make online is influenced by some form of content, you begin to realise that why content is the forefront of every marketers …
You want to deliver the best user experience to your customers, and quite rightly so. It is the #NO 1 concern you should have, as it makes people return …
Off-Page SEO is definitely one of the most painful tasks when trying to rank your website in the Google search engine results page (SERPS). The good news is that …
Ever since I started SEO, and even to this day, I ponder about the many technical aspects. But first, what is On-Page SEO? The most common description is that …
Having a business background, I am always thinking strategy. To build a strategy quickly and effectively I need to have access to all relevant information and have it right …
Understanding your target market and how they search for your information, services, or products is the power of keyword research. Every keyword search into search engines has an intent …
The ability to focus all your energy on the right tasks will be detrimental towards your success rate. But, how do you know which tasks to focus on, especially …
Whilst conducting your marketing efforts you need to be mindful of the perceived value your products offer. Product Positioning is the process of building and promoting the offerings of …
In today’s more competitive world, customers require more than just a persuasive message for that impulsive purchase. You need to deliver value! What is value in marketing? Value is …
For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. What are Wants and Needs for Marketing? …
There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. What is Niche Marketing? Niche marketing is the process positioning …
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