According to Forbes.com 8/10 business fail because they do not know their target customers well enough. This is very logical when you think about it because if your business …
We all know the dangers of trying to please everyone, in that market. Instead of trying to reach out to everyone in today’s advance industries, we need to select …
People cannot digest massive amounts of information at one time. It is inconvenient, this means it is a marketers job to provide a message that meets the customers requirements …
Would the likes of WAP technology and millennium dome not of been such failures if they conducted better market research in the beginning? Market Research definition – Market research …
Harvard business review presents a study of 30,000 new product launches, and evaluated that 85% of the new products fail (Harvard Business Review, 2018). Surprisingly, the main reason for …