In today’s more competitive world, customers require more than just a persuasive message for that impulsive purchase. You need to deliver value! Value is the benefits your product or …
For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. Wants and needs is the understand that …
There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. Niche marketing is the process positioning your whole business model …
Do you know how customer flow through your business? Marketing funnels outlines the customer journey people go through before making a purchase from your business. These can be both …
Some people love what others hate. Yes, there are certain times when people follow the bandwagen! But, everyone still has their individual taste. The polarising effect explains the different …
After, speaking with many business owners, it becomes apparent that the biggest challenge people face today is not knowing who their customer is, and how to approach these people. …
