Market Positioning [Process] Cut Through The Noise
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Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …
Marketing Persona? How Well Do You Know Your Customer!
According to Forbes.com 8/10 business fail because they do not know their target customers well enough. If your business is failing, it implies you aren’t receiving enough consumers to …
What Is Targeting? Niche Marketing For Business Growth!
We all know the dangers of trying to please everyone, in that market. Instead of trying to reach out to everyone in today’s advance industries, we need to select …
What Is Segmentation In Marketing? How To Group Your Customers!
People cannot digest massive amounts of information at one time. It is inconvenient, we just want the correct information at hand when we need it. A marketers job is …
Market Research? BEST [Methods] For Data Analysis!
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Would the likes of WAP technology and millennium dome not of been such failures if they conducted better market research in the beginning? Market Research definition – Market research …
Customer Profiling? [the #5 Step Process]!
![Customer Profiling? [the #5 Step Process]!](https://allbusinesstoolkit.com/wp-content/uploads/2018/12/what-is-customer-profiling.png "Customer Profiling? [the #5 Step Process]!")
Harvard business review presents a study of 30,000 new product launches, and evaluated that 85% of the new products fail. Surprisingly, the main reason for this was not down …
What is Brand Equity? Techniques To Build A Powerful Brand!
Brand equity has been a very much misunderstood topic of discussion. But, it is a very important concept to grasp to really elevate your business to the next level. …
Brand Value? Everyone Wants It, Very Few Achieve It!
How much would you pay for an Apple Mac if the logo wasn’t attached? Brands are estimated to account for 1/3rd of the stock market value in the top …
Brand Positioning? How To Target Your Customers!
Have you ever thought how people perceive your brand? Its always beneficial to map out where your brand sits in the market against your competitors. What is brand positioning? …
Brand Personality? And, How To Influence Sales!
I have always tried to understand what is takes to build an effective brand. People connect with people and we will always value friendship and having an emotional link. …
Brand Image? Build Familiarity & Get Remembered!
Building a brand image is probably the most important asset of your business. Furthermore, it is important to build something your customers can associate themselves with. All in all, …
Brand Identity? Psychological Response To Create Sales!
Having a distinctive brand identity is a key success factor for your business to win in competing markets. If you are told brand identity is just creating a logos …