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Product Positioning [Complete Guide] Tools For Growth

Richard Wilde December 27, 2018 Strategic Positioning, Marketing No Comments
Product Positioning
Whilst conducting your marketing efforts you need to be mindful of the perceived value your products offer. Product Positioning is the process of building and promoting the offerings of …
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Market Positioning [Process] Cut Through The Noise

Richard Wilde December 9, 2018 Strategic Positioning, Marketing No Comments
What is Positioning
Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …
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#10 Strategic Positioning Tools [Used By Corporations] Proven To Work

Richard Wilde December 14, 2018 Strategic Positioning, Marketing No Comments
What-is-Strategic-Direction
Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …
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Business Direction [Easy Guide] Align Your Team!

Richard Wilde December 12, 2018 Strategic Positioning, Marketing No Comments
What-is-Business-Direction
Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …
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Competitor Analysis Models – How Do You Stack Against Your Rivals?

Richard Wilde December 11, 2018 Strategic Positioning, Marketing No Comments
What-is-Competitor-Analysis
Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …
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Industry Analysis – Best #7 Tools To Assess Your Industry

Richard Wilde December 10, 2018 Strategic Positioning, Marketing No Comments
What-Is-Industry-Analysis
The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …
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The Polarising Effect – Customer Behavioural Concept

Richard Wilde June 20, 2018 Marketing, Customer Experience, Strategic Positioning No Comments
What is Branding
Some people love what others hate. Yes, there are certain times when people follow the bandwagen! But, everyone still has their individual taste. The polarising effect explains the different …
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Customer Journey [2020 UPDATE] From Visitor To Purchase

Richard Wilde April 21, 2018 Strategic Positioning, Marketing No Comments
Customer Journey Definition
Customer journey definition? Understanding your customer journey is essential for winning customers and beating the competition. This is because by understanding your customer journey, you can make a more …
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