In just only a few decades, the way we conduct marketing has changed rapidly. To my surprise, I have found there are tactics that still work and more effective …

Critics of marketing contend that creating a brand is unnecessary. However, over the past decade, branding has emerged as the top management priority. What is brand marketing? Brand Marketing …

After, exhibiting a marketing conference just recently in particularly the topic of ethical marketing was discussed. The most important learning from this experience was how this term has not …

Digital marketing is one of those terms that are shrouded in confusion. It seems to mean something different to everyone. Digital marketing is the process of leveraging your business …

­When I first started marketing it was frustrating to try and find new leads. I would spend hours on channels that brought in little to no value. So, I …

­Are you a digital marketer, and do you understand how servers work? As a digital marketer you need to understand servers in order to optimise and manage websites. However, …

Some people love what others hate. Yes, there are certain times when people follow the bandwagen! But, everyone still has their individual taste. What is the polarising effect? The …

After, speaking with many business owners, it becomes apparent that the biggest challenge people face today is not knowing who their customer is, and how to approach these people. …

Everyday working as a digital marketing executive I used to sit at my little desk and constantly ponder the same question… …is my strategy working? The reason for this …

Customer journey definition? Understanding your customer journey is essential for winning customers and beating the competition. This is because by understanding your customer journey, you can make a more …