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& Beyond!

Marketing Funnels? Top #5 Best Funnels!

Richard Wilde December 19, 2018 Customer Experience, Marketing No Comments
Marketing Funnels? Top #5 Best Funnels!
­Do you know how customer flow through your business before making a purchase? Marketing funnels breakdown the steps customers take from first hearing about you to then making a …
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What is Brand Association? How To Build An Influential Business!

Richard Wilde December 19, 2018 Brand Marketing, Consumer Behaviour, Marketing No Comments
What is Brand Association? How To Build An Influential Business!
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
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What is Neuro Marketing? Benefits, Implications & More…!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
What is Neuro Marketing? Benefits, Implications & More…!
If you can understand what your potential audience is thinking you can get inside your customers head and influence their opinion. If you can do this then you can …
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Purchasing Cycle? Marketing and the Decision Making Process!

Richard Wilde December 18, 2018 Consumer Behaviour, Marketing No Comments
Purchasing Cycle? Marketing and the Decision Making Process!
It is important to understand the customer’s decision-making process. Before making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …
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Marketing Methodology – Ultimate Process Driven Strategy For Managing

Richard Wilde December 17, 2018 Marketing Management, Marketing No Comments
Marketing Methodology – Ultimate Process Driven Strategy For Managing
There is so much to manage when it comes to your marketing, and with all the surrounding factors it can create a very complex system. The truth is if …
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#10 Strategic Positioning Tools [Used By Corporations] Proven To Work

Richard Wilde December 14, 2018 Strategic Positioning, Marketing No Comments
#10 Strategic Positioning Tools [Used By Corporations]  Proven To Work
Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …
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Business Direction [Easy Guide] Align Your Team!

Richard Wilde December 12, 2018 Strategic Positioning, Marketing No Comments
Business Direction [Easy Guide] Align Your Team!
Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …
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Competitor Analysis Models – How Do You Stack Against Your Rivals?

Richard Wilde December 11, 2018 Strategic Positioning, Marketing No Comments
Competitor Analysis Models – How Do You Stack Against Your Rivals?
Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …
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Industry Analysis – Best #7 Tools To Assess Your Industry

Richard Wilde December 10, 2018 Strategic Positioning, Marketing No Comments
Industry Analysis – Best #7 Tools To Assess Your Industry
The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …
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Market Positioning [Process] Cut Through The Noise

Richard Wilde December 9, 2018 Strategic Positioning, Marketing No Comments
Market Positioning [Process] Cut Through The Noise
Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …
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Marketing Persona? How Well Do You Know Your Customer!

Richard Wilde December 7, 2018 Customer Profiling, Marketing No Comments
Marketing Persona? How Well Do You Know Your Customer!
According to Forbes.com 8/10 business fail because they do not know their target customers well enough. If your business is failing, it implies you aren’t receiving enough consumers to …
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What Is Targeting? Niche Marketing For Business Growth!

Richard Wilde December 7, 2018 Customer Profiling, Marketing No Comments
What Is Targeting? Niche Marketing For Business Growth!
We all know the dangers of trying to please everyone, in that market. Instead of trying to reach out to everyone in today’s advance industries, we need to select …
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