For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. Wants and needs is the understand that …

­There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. Niche marketing is the process positioning your whole business model …

­Do you know how customer flow through your business? Marketing funnels outlines the customer journey people go through before making a purchase from your business. These can be both …

Because of clever branding techniques businesses such as Apple are dominating industries. Branding is all about trying to establish a powerful brand, and the most powerful way to do …

If you can get inside your customers head then your business can make sales left right and centre. But, it is impossible to know exactly what your customers are …

It is important to understand the customer’s decision-making process. Before, making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …

­Having people return to your business will greatly increase the revenue for your business. Furthermore, to get someone to make a second purchase is far more easier than the …

There is so much to manage when it comes to your marketing, and with all the surrounding factors it can create a very complex system. The truth is if …

Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …

Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …