Do you know how customer flow through your business before making a purchase? Marketing funnels breakdown the steps customers take from first hearing about you to then making a …
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
If you can understand what your potential audience is thinking you can get inside your customers head and influence their opinion. If you can do this then you can …
It is important to understand the customer’s decision-making process. Before making any purchase, a customer goes through a mental process to clarify which is the ideal decision to take …
There is so much to manage when it comes to your marketing, and with all the surrounding factors it can create a very complex system. The truth is if …
Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …
Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …
Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …
The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …
Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …
According to Forbes.com 8/10 business fail because they do not know their target customers well enough. If your business is failing, it implies you aren’t receiving enough consumers to …
We all know the dangers of trying to please everyone, in that market. Instead of trying to reach out to everyone in today’s advance industries, we need to select …