Every website needs to be set up to track useful data from visitor interactions on your website. Most people think that by installing Google Analytics directly on your website …

When you realise that every interaction you make online is influenced by some form of content, you begin to realise that why content is the forefront of every marketers …

You want to deliver the best user experience to your customers, and quite rightly so. It is the #NO 1 concern you should have, as it makes people return …

Off-Page SEO is definitely one of the most painful tasks when trying to rank your website in the Google search engine results page (SERPS). The good news is that …

Ever since I started SEO, and even to this day, I ponder about the many technical aspects. But first, what is On-Page SEO? The most common description is that …

Having a business background, I am always thinking strategy. To build a strategy quickly and effectively I need to have access to all relevant information and have it right …

Understanding your target market and how they search for your information, services, or products is the power of keyword research. Every keyword search into search engines has an intent …

The ability to focus all your energy on the right tasks will be detrimental towards your success rate. But, how do you know which tasks to focus on, especially …

­Are you a digital marketer, and do you understand how servers work? As a digital marketer you need to understand servers in order to optimise and manage websites. However, …