In today’s more competitive world, customers require more than just a persuasive message for that impulsive purchase. You need to deliver value! What is value in marketing? Value is …

For us to build a great customer experience for our customers we must understand what wants and needs their target customers have. What are Wants and Needs for Marketing? …

­There are so many benefits of trying to operate in a smaller market. More so, it creates more opportunities. What is Niche Marketing? Niche marketing is the process positioning …

­Do you know how customer flow through your business before making a purchase? Marketing funnels breakdown the steps customers take from first hearing about you to then making a …

Some people love what others hate. Yes, there are certain times when people follow the bandwagen! But, everyone still has their individual taste. What is the polarising effect? The …

After, speaking with many business owners, it becomes apparent that the biggest challenge people face today is not knowing who their customer is, and how to approach these people. …