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& Beyond!

What is Brand Association? How To Build An Influential Business!

Richard Wilde December 19, 2018 Brand Marketing, Consumer Behaviour, Marketing No Comments
What is Brand Association? How To Build An Influential Business!
Because of clever branding, businesses such as Apple are able to dominate industries. Branding is all about trying to establish a powerful and authoritative image upon potential customers. Brand …
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What is Brand Equity? Techniques To Build A Powerful Brand!

Richard Wilde December 4, 2018 Brand Marketing, Marketing No Comments
What is Brand Equity? Techniques To Build A Powerful Brand!
Brand equity has been a very much misunderstood topic of discussion. But, it is a very important concept to grasp to really elevate your business to the next level. …
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Brand Value? Everyone Wants It, Very Few Achieve It!

Richard Wilde December 1, 2018 Brand Marketing, Marketing No Comments
Brand Value? Everyone Wants It, Very Few Achieve It!
How much would you pay for an Apple Mac if the logo wasn’t attached? Brands are estimated to account for 1/3rd of the stock market value in the top …
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Brand Positioning? How To Target Your Customers!

Richard Wilde November 30, 2018 Brand Marketing, Marketing No Comments
Brand Positioning? How To Target Your Customers!
­Have you ever thought how people perceive your brand? Its always beneficial to map out where your brand sits in the market against your competitors. What is brand positioning? …
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Brand Personality? And, How To Influence Sales!

Richard Wilde November 29, 2018 Brand Marketing, Marketing No Comments
Brand Personality? And, How To Influence Sales!
­I have always tried to understand what is takes to build an effective brand. People connect with people and we will always value friendship and having an emotional link. …
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Brand Image? Build Familiarity & Get Remembered!

Richard Wilde November 28, 2018 Brand Marketing, Marketing No Comments
Brand Image? Build Familiarity & Get Remembered!
­Building a brand image is probably the most important asset of your business. Furthermore, it is important to build something your customers can associate themselves with. All in all, …
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Brand Identity? Psychological Response To Create Sales!

Richard Wilde November 27, 2018 Brand Marketing, Marketing No Comments
Brand Identity? Psychological Response To Create Sales!
Having a distinctive brand identity is a key success factor for your business to win in competing markets. If you are told brand identity is just creating a logos …
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Brand Recognition? What, & How To Increase Sales!

Richard Wilde November 26, 2018 Brand Marketing, Marketing No Comments
Brand Recognition? What, & How To Increase Sales!
What do people think of when they first hear your business? Do you know, or do you not think it is that important… First impressions are one of those …
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Brand Recall? Create An Influencing Brand!

Richard Wilde November 25, 2018 Brand Marketing, Marketing No Comments
Brand Recall? Create An Influencing Brand!
By having able to remember your brand under certain conditions can immensely increase your sales. If you are building your business and trying to build a good brand you …
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Brand Awareness? Get Your Business Known By Potential Customers!

Richard Wilde November 24, 2018 Brand Marketing, Marketing No Comments
Brand Awareness? Get Your Business Known By Potential Customers!
Brand awareness plays a huge part in successful brands, as it is vital to building a strong brand.However, it is often a forgotten piece of the marketing puzzle. What …
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Brand Marketing? Leverage Your Business In High Competing Markets!

Richard Wilde November 22, 2018 Marketing Infrastructure, Brand Marketing, Marketing 12 Comments
Brand Marketing? Leverage Your Business In High Competing Markets!
Critics of marketing contend that creating a brand is unnecessary. However, over the past decade, branding has emerged as the top management priority. What is brand marketing? Brand Marketing …
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