Whilst conducting your marketing efforts you need to be mindful of the perceived value your products offer. Product Positioning is the process of building and promoting the offerings of …

Every business has competition, even if some industries are more competitive than others. Nevertheless, you do not take any chances! Even though there may be low direct competition, there …

Every organisation on the Fortune 500 has a strategic business direction. This is because understanding where your company is heading is one of the main crucial factors for success. …

Knowing how the competition is operating in the market can give you great insight for the long-term success for your business. Moreover, looking at your competition is like looking …

The environment which your business sits is called the industry. Every business (no matter the size) needs to have knowledge of their surrounding environment so that they can effectively …

Market positioning is extremely essential to your business strategy as it gives a clear indication what your customers perceive is being offered to them. Market Positioning is the process …

Some people love what others hate. Yes, there are certain times when people follow the bandwagen! But, everyone still has their individual taste. What is the polarising effect? The …

Customer journey definition? Understanding your customer journey is essential for winning customers and beating the competition. This is because by understanding your customer journey, you can make a more …