According to Forbes.com 8/10 business fail because they do not know their target customers well enough. If your business is failing, it implies you aren’t receiving enough consumers to …

We all know the dangers of trying to please everyone, in that market. Instead of trying to reach out to everyone in today’s advance industries, we need to select …

People cannot digest massive amounts of information at one time. It is inconvenient, we just want the correct information at hand when we need it. A marketers job is …

Would the likes of WAP technology and millennium dome not of been such failures if they conducted better market research in the beginning? Market Research definition – Market research …

Harvard business review presents a study of 30,000 new product launches, and evaluated that 85% of the new products fail. Surprisingly, the main reason for this was not down …